Introduction and overview
We have prepared this privacy policy (version 21.10.2024-112893550) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors commissioned by us (e.g. providers) - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data that we process about you.
Data protection declarations usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Where it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. We thus inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible by providing explanations that are as concise, unclear and legally technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know.
If you still have any questions, please contact the responsible body named below or in the legal notice, follow the links provided and look at further information on third-party websites. Our contact details can of course also be found in the legal notice.
Area of application
This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes
- all online presences (websites, online stores) that we operate
- Social media presence and e-mail communication
- Mobile apps for smartphones and other devices
In short, the privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
Legal basis
In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read this EU General Data Protection Regulation online at EUR-Lex, the access point to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
- Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
- Contract (Article 6(1)(b) GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
- Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
- Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and efficiently. This processing is therefore a legitimate interest.
Other conditions such as recording in the public interest, the exercise of official authority and the protection of vital interests do not generally apply to us. If such a legal basis is relevant, it will be indicated at the appropriate point.
In addition to the EU regulation, national laws also apply:
- In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of PersonalData (Data Protection Act), or DSG for short.
- In Germany, the Federal Data Protection Act( BDSG) applies.
If other regional or national laws apply, we will inform you of this in the following sections.
Contact details of the person responsible
If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:
KathaWedding - Katharina Rieplhuber
Katharina Rieplhuber
Widagasse 11
6850 Dornbirn
Austria
E-Mail: info@kathawedding.com
Telefon: +43 664 1815283
Impressum: https://kathawedding.com/impressum/
Storage duration
It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.
We will inform you below about the specific duration of the respective data processing if we have further information on this.
Rights under the General Data Protection Regulation
In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:
- According to Article 15 GDPR, you have a right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and the following information:
- the purpose for which we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data will be stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
- the origin of the data if we have not collected it from you;
- whether profiling is carried out, i.e. whether data is automatically analyzed in order to create a personal profile of you.
- According to Article 16 GDPR, you have a right to rectification of data, which means that we must correct data if you find errors.
- According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the erasure of your data.
- According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but no longer use it.
- According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
- According to Article 21 GDPR, you have the right to object, which will result in a change in the processing after enforcement.
- If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
- If data is used for profiling purposes, you can object to this type of data processing at any time. We may then no longer use your data for profiling.
- According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
- According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.
In short: You have rights - do not hesitate to contact the responsible office listed above!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
Austria Data Protection Authority
Leiter: Dr. Matthias Schmidl
Adresse: Barichgasse 40-42, 1030 Wien
Telefonnr.: +43 1 52 152-0
E-Mail-Adresse:
dsb@dsb.gv.at
Website:
https://www.dsb.gv.at/
Cookies
Cookies Zusammenfassung 👥 Betroffene: Besucher der Website |
What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.
Cookie data can look like this, for example:
Name: _ga
Value: GA1.2.1326744211.152112893550-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.
A distinction can be made between 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies ensure that the shopping cart is not deleted even if the user closes their browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.
Targeted cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.
When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.
If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.
What data is processed?
Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
Storage duration of cookies
The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also "Right to object" below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.
Right to object - how can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can then decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "deactivate cookies Chrome" in the case of a Chrome browser.
Legal basis
The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.
For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.
If cookies that are not absolutely necessary are used, this will only take place with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.
In the following sections, you will be informed in more detail about the use of cookies if the software used uses cookies.
Webhosting introduction
Webhosting Zusammenfassung 👥 Betroffene: Besucher der Website |
What is web hosting?
When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.
If you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.
In order to display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it will get even better!
When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a certain period of time in order to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.
Why do we process personal data?
The purposes of data processing are:
- Professional website hosting and operational security
- to maintain operational and IT security
- Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or prosecution of claims
What data is processed?
Even while you are currently visiting our website, our web server, i.e. the computer on which this website is stored, usually automatically saves data such as
- the complete Internet address (URL) of the website accessed
- Browser and browser version (e.g. Chrome 87)
- the operating system used (e.g. Windows 10)
- the address (URL) of the previously visited page (referrer URL) (e.g. https://www. beispielquellsite.de/vondabinichgekommen/)
- the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
- Date and time
- in files, the so-called web server log files
How long is data stored?
As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out the possibility of this data being viewed by the authorities in the event of unlawful conduct.
In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!
Legal basis
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims from this if necessary.
As a rule, there is a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.
Web hosting provider External privacy policy
Below you will find the contact details of our external hosting provider, where, in addition to the information above, you can find out more about data processing:
hosttech GmbH
Warwitzstraße 9
5020 Salzburg
Austria
You can find out more about data processing by this provider in the privacy policy.
Website modular systems Introduction
Website Baukastensysteme Datenschutzerklärung Zusammenfassung 👥 Betroffene: Besucher der Website |
What are website builder systems?
We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosters also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider's data protection declarations.
Why do we use website builder systems for our website?
The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organized website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and enjoyable time on our website.
What data is stored by a modular system?
Exactly which data is stored depends, of course, on the website builder system used. Each provider processes and collects different data from the website visitor. As a rule, however, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are collected. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. Personal data may also be collected and stored. This usually involves contact data such as email address, telephone number (if you have provided this), IP address and geographical location data. You can find out exactly which data is stored in the provider's privacy policy.
How long and where is the data stored?
We will inform you about the duration of data processing below in connection with the website building block system used, if we have further information on this. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. The provider may store your data according to its own specifications, over which we have no influence.
Right of objection
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website builder system used at any time. Contact details can be found either in our privacy policy or on the website of the relevant provider.
You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.
Legal basis
We have a legitimate interest in using a website builder system to optimize our online service and to present it to you in an efficient and user-friendly manner. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the modular system if you have given your consent.
Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.
In this privacy policy, we have provided you with the most important general information about data processing. If you would like more detailed information in this regard, you will find further information - if available - in the following section or in the provider's privacy policy.
Elementor privacy policy
We use the Elementor modular system for our website. The service provider is the Israeli company Elementor Ltd, Rehov Tuval 40, 5252247 Ramat Gan, Israel.
Your data may be transferred to Israel. Israel is outside the scope of the GDPR. However, the European Commission has decided on the basis of Art. 45 para. 1 GDPR that Israel offers a level of protection comparable to the standard of the GDPR. You can view the decision here: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32011D0061
You can find out more about the data that is processed through the use of Elementor in the privacy policy at https://elementor.com/about/privacy/.
Web Analytics Introduction
Web Analytics Datenschutzerklärung Zusammenfassung 👥 Betroffene: Besucher der Website |
What is web analytics?
We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that is stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.
Why do we use web analytics?
With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting services on the one hand and make sure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and for us. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.
What data is processed?
Exactly which data is stored depends, of course, on the analysis tools used. As a rule, however, the content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are stored, for example. If you have agreed that location data may also be collected, this may also be processed by the web analysis tool provider.
Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All this data, if collected, is stored in pseudonymized form. This means that you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.
Duration of data processing
We will inform you about the duration of data processing below, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may also be exceeded.
Right of objection
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
Legal basis
The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
Since web analytics tools use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Information on special web analytics tools, if available, can be found in the following sections.
Social media introduction
Social Media Datenschutzerklärung Zusammenfassung 👥 Betroffene: Besucher der Website |
What is social media?
In addition to our website, we are also active on various social media platforms. User data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, if you click on a social button on our website and are forwarded directly to our social media presence. Social media refers to websites and apps that registered members can use to produce content, share content openly or in specific groups and network with other members.
Why do we use social media?
For years, social media platforms have been the place where people communicate and get in touch online. Our social media presence allows us to bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel is primarily for the purpose of carrying out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw conclusions about your interests and create user profiles. This also enables the platforms to present you with customized advertisements. Cookies are usually set in your browser for this purpose, which store data on your usage behavior.
As a rule, we assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform concerned.
Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.
What data is processed?
Exactly which data is stored and processed depends on the respective provider of the social media platform. However, it usually involves data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Data can be linked to your profile, especially if you have a profile on the social media channel you are visiting and are logged in.
All data that is collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.
If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should carefully read the company's privacy policy. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or wish to assert corresponding rights.
Duration of data processing
We will inform you about the duration of data processing below if we have further information on this. For example, the social media platform Facebook stores data until it is no longer required for its own purposes. However, customer data that is compared with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may be exceeded.
Right of objection
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
As social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Legal basis
If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners if you have given your consent. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Information on specific social media platforms - if available - can be found in the following sections.
Facebook privacy policy
Facebook Datenschutzerklärung Zusammenfassung 👥 Betroffene: Besucher der Website |
What are Facebook tools?
We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or, for the European region, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.
If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations are also set out in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.
Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, as the term is hardly known, we have decided to simply call them Facebook tools. These include, among others:
- Facebook Pixel
- social plug-ins (such as the "Like" or "Share" button)
- Facebook Login
- Account Kit
- APIs (programming interface)
- SDKs (collection of programming tools)
- Platform integrations
- Plugins
- Codes
- Specifications
- Documentations
- Technologies and services
Through these tools, Facebook expands services and has the ability to obtain information about user activity outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach precisely these people. However, Facebook needs information about people's wishes and needs in order to show users suitable advertising. The company is therefore provided with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people suitable advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.
Facebook calls data about your behavior on our website "event data". This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. This allows us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.
Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, it is hashed. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.
In addition to the contact data, "event data" is also transmitted. "Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.
In order to deliver optimized ads, Facebook only uses the event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are stored in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with the company's own user data.
How can I delete my data or prevent data storage?
In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
The data will only be completely deleted if you delete your Facebook account completely. And this is how deleting your Facebook account works:
1) Click on Settings on the right-hand side of Facebook.
2) Then click on "Your Facebook information" in the left-hand column.
3) Now click on "Deactivation and deletion".
4) Now select "Delete account" and then click on "Continue and delete account"
5) Now enter your password, click on "Next" and then on "Delete account"
The data that Facebook receives via our site is stored using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.
Legal basis
If you have consented to your data being processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy about cookies carefully and take a look at Facebook's privacy policy or cookie guidelines.
Facebook also processes your data in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Facebook also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you would like to find out more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/privacy/policy/.
Facebook Login Privacy Policy
We have integrated the practical Facebook login on our site. This allows you to easily log in with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the Facebook social media network. There you can log in using your Facebook user data. Through this login procedure, data about you or your user behavior is stored and transmitted to Facebook.
Facebook uses various cookies to store the data. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:
Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j...1.0.Bde09j
Purpose: This cookie is used to make the social plugin on our website work as well as possible.
Expiry date: after 3 months
Name: datr
Value: 4Jh7XUA2112893550SEmPsSfzCOO4JFFl
Purpose: Facebook sets the "datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry date: after 2 years
Name: _js_datr
Value: deleted
Purpose: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: at the end of the session
Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.
The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand it gives us the opportunity to share data with Facebook. This allows us to better tailor our offers and advertising campaigns to your interests and needs. Data that we receive from Facebook in this way is public data such as
- Your Facebook name
- Your profile picture
- a registered e-mail address
- Friends lists
- Button details (e.g. "Like" button)
- Birthday date
- Language
- Place of residence
In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit on our website or which products you have purchased from us.
By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://www.facebook.com/privacy/policy/.
If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen.
Instagram privacy policy
Instagram Datenschutzerklärung Zusammenfassung 👥 Betroffene: Besucher der Website |
What is Instagram?
We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control data processing. Since Instagram belongs to Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Meta privacy policy itself on the other.
Instagram is one of the best-known social media networks in the world. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. As Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This means that only people who are genuinely interested in our products or services receive our advertisements.
Instagram also uses the collected data for measurement and analysis purposes. We receive summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.
What data is stored by Instagram?
When you visit one of our pages that has Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. This happens regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data is only transmitted to Instagram once it has been hashed. Hashing means that a data record is converted into a character string. This allows the contact data to be encrypted. The "event data" mentioned above is also transmitted. By "event data", Facebook - and consequently Instagram - means data about your user behavior. Contact data may also be combined with event data. The contact data collected is compared with the data that Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that Instagram processes data in the same way as Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after reconciliation). Although we have looked closely at Instagram's data processing, we cannot say exactly what data Instagram collects and stores.
Below we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were unable to find out more about this.
Expiry date: after one year
Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers inside and outside Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session
Name: fbsr_112893550124024
Wert: keine Angaben
Verwendungszweck: Dieses Cookie speichert die Log-in-Anfrage für User der Instagram-App.
Ablaufdatum: nach Ende der Sitzung
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session
Name: urlgen
Wert: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112893550”
Verwendungszweck: Dieses Cookie dient den Marketingzwecken von Instagram.
Ablaufdatum: nach Ende der Sitzung
Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation, you have the right to access, portability, rectification and erasure of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.
And this is how deleting your Instagram account works:
First open the Instagram app. Go to the bottom of your profile page and click on "Help section". You will now be taken to the company's website. On the website, click on "Manage your account" and then on "Delete your account".
If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and is therefore not deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Legal basis
If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Instagram also processes your data in the USA, among other places. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Instagram also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Instagram undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
We have tried to provide you with the most important information about data processing by Instagram. You can find out more about Instagram's data policy at https://privacycenter.instagram.com/policy/.
Pinterest privacy policy
Pinterest Datenschutzerklärung Zusammenfassung 👥 Betroffene: Besucher der Website |
What is Pinterest?
We use buttons and widgets from the social media network Pinterest, Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103, USA, on our website. For the European region, the Irish company Pinterest Europe Ltd (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all aspects relevant to data protection.
Pinterest is a social network that specializes in graphic representations and photographs. The name is made up of the two words "pin" and "interest". Users can use Pinterest to discuss various hobbies and interests and view the respective profiles with images either openly or in defined groups.
Why do we use Pinterest?
Pinterest has been around for several years now and this social media platform is still one of the most visited and appreciated platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for its beautiful and interesting images. That's why we are of course also represented on Pinterest and also want to showcase our content away from our website. The data collected can also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.
What data is processed by Pinterest?
So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example, when you click the bookmark or pin button), search histories, date and time of the request and cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data may also be set in your browser. In most cases, the above-mentioned log data, preset language settings and clickstream data are stored in cookies. By clickstream data, Pinterest means information about your website behavior.
If you have a Pinterest account yourself and are logged in, the data collected via our site may be added to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. Here you can see an example selection of cookies that are then set in your browser.
Name: _auth
Wert: 0
Verwendungszweck: Das Cookie dient der Authentifizierung. Darin kann beispielsweise ein Wert wie Ihr “Benutzername” gespeichert werden.
Ablaufdatum: nach einem Jahr
Name: _pinterest_referrer
Value: 1
Purpose: The cookie stores the fact that you reached Pinterest via our website. The URL of our website is therefore saved.
Expiry date: after the end of the session
Name: _pinterest_sess
Wert: …9HRHZvVE0rQlUxdG89
Verwendungszweck: Das Cookie dient der Anmeldung bei Pinterest und enthält Nutzer-IDs, Authentifizierungs-Token und Zeitstempel.
Ablaufdatum: nach einem Jahr
Name: _routing_id
Wert: “8d850ddd-4fb8-499c-961c-77efae9d4065112893550-8”
Verwendungszweck: Das Cookie beinhaltet einen zugewiesenen Wert, der zur Identifizierung eines bestimmten Routing-Ziels verwendet wird.
Ablaufdatum: nach einem Tag
Name: cm_sub
Wert: denied
Verwendungszweck: Dieses Cookie speichert eine Benutzer-ID und den Zeitstempel.
Ablaufdatum: nach einem Jahr
Name: csrftoken
Wert: 9e49145c82a93d34fd933b0fd8446165112893550-1
Verwendungszweck: Dieses Cookie wird mit hoher Wahrscheinlichkeit aus Sicherheitsgründen gesetzt, um Fälschungen von Anfragen zu verhindern. Genauer konnten wir das allerdings nicht in Erfahrung bringen.
Ablaufdatum: nach einem Jahr
Name: sessionFunnelEventLogged
Wert: 1
Verwendungszweck: Zu diesem Cookie konnten wir noch keine näheren Informationen in Erfahrung bringen.
Ablaufdatum: nach einem Tag
How long and where is the data stored?
Pinterest generally stores the collected data until it is no longer needed for the purposes of the company. As soon as data storage is no longer necessary, for example to comply with legal regulations, the data is either deleted or anonymized so that you can no longer be identified as a person. The data may also be stored on American servers.
Right of objection
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
As cookies may be used for embedded Pinterest elements, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy policies of the respective tools.
Legal basis
If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tool if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Pinterest also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Pinterest uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.
You can find more information on Pinterest's standard contractual clauses at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea.
We have tried to provide you with the most important information about data processing by Pinterest. You can find out more about Pinterest's data policy at https://policy.pinterest.com/de/privacy-policy.
Cookie Consent Management Platform Introduction
Cookie Consent Management Platform Zusammenfassung 👥 Betroffene: Website Besucher |
What is a Cookie Consent Management Platform?
We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides you with the cookie consent required under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graphic shows the relationship between browser, web server and CMP.
Why do we use a cookie management tool?
Our aim is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to provide you with as much information as possible about all tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.
What data is processed?
As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you every time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. The storage period of your cookie consent varies depending on the provider of the cookie management tool. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.
Duration of data processing
We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases you should be prepared for a storage period of several years. You can usually find precise information about the duration of data processing in the respective data protection declarations of the individual providers.
Right of objection
You also have the right and the option to withdraw your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
Information on special cookie management tools, if available, can be found in the following sections.
Legal basis
If you consent to cookies, your personal data will be processed and stored via these cookies. If we are permitted to use cookies on the basis of your consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage your consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient and legally compliant manner, which constitutes a legitimate interest (Article 6(1)(f) GDPR).
BorlabsCookie privacy policy
We use BorlabsCookie on our website, which is, among other things, a tool for storing your cookie consent. The service provider is the German company Borlabs - Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany.
You can find out more about the data processed through the use of BorlabsCookie in the privacy policy at
https://de.borlabs.io/datenschutz/.
Audio & Video Introduction
Audio & Video Datenschutzerklärung Zusammenfassung 👥 Betroffene: Besucher der Website |
What are audio and video elements?
We have integrated audio and video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.
These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or watch the respective content via our website.
If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.
Why do we use audio & video elements on our website?
Of course we want to provide you with the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. We therefore offer video and/or audio content in addition to our texts and images.
What data is stored by audio & video elements?
When you access a page on our website that has an embedded video, for example, your server connects to the server of the service provider. Your data is also transmitted to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system and other general information about your end device. In addition, most providers also collect information about your web activity. This includes, for example, session duration, bounce rate, which button you clicked on or which website you used to access the service. All this information is usually stored using cookies or pixel tags (also known as web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.
Duration of data processing
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the provider's privacy policy. In principle, personal data is only ever processed for as long as is absolutely necessary for the provision of our services or products. This generally also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years.
Right of objection
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since the integrated audio and video functions on our website usually also use cookies, you should also read our general privacy policy on cookies. You can find out more about the handling and storage of your data in the privacy policies of the respective third-party providers.
Legal basis
If you have consented to your data being processed and stored by integrated audio and video elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.
Vimeo privacy policy
Vimeo Datenschutzerklärung Zusammenfassung 👥 Betroffene: Besucher der Website |
What is Vimeo?
We also use videos from Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. Certain data may be transferred from you to Vimeo. In this privacy policy, we show you what data is involved, why we use Vimeo and how you can manage or prevent your data or data transmission.
Vimeo is a video platform that was founded in 2004 and has enabled the streaming of videos in HD quality since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo prioritizes high-quality content in good quality. For example, the portal offers a lot of artistic content such as music videos and short films, but also interesting documentaries on a wide range of topics.
Why do we use Vimeo on our website?
The aim of our website is to provide you with the best possible content. And as easily accessible as possible. Only when we have achieved this are we satisfied with our service. The video service Vimeo helps us to achieve this goal. Vimeo gives us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video directly on our site. This expands our service and makes it easier for you to access interesting content. In addition to our texts and images, we also offer video content.
What data is stored on Vimeo?
When you visit a page on our website that has a Vimeo video embedded, your browser connects to the Vimeo servers. This results in a data transfer. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with built-in Vimeo function. Vimeo can track and store these actions with the help of cookies and similar technologies.
If you are logged in to Vimeo as a registered member, more data can usually be collected, as more cookies may already have been set in your browser. In addition, your actions on our website will be directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while "surfing" on our website.
Below we show you the cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.
Name: player
Value: ""
Purpose: This cookie saves your settings before you play an embedded Vimeo video. This will give you your preferred settings the next time you watch a Vimeo video.
Expiry date: after one year
Name: vuid
Wert: pl1046149876.614422590112893550-4
Verwendungszweck:
Dieses Cookie sammelt Informationen über Ihre Handlungen auf Webseiten, die ein Vimeo-Video eingebettet haben.
Ablaufdatum:
nach 2 Jahren
Note: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. If you watch the video and click on the button, for example to "share" or "like" the video, further cookies will be set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.
The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:
Name: _abexps
Value: %5B%5D
Purpose: This Vimeo cookie helps Vimeo to remember the settings you have made. This can be, for example, a preset language, a region or a user name. In general, the cookie stores data about how you use Vimeo.
Expiry date: after one year
Name: continuous_play_v3
Value: 1
Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or play a video.
Expiry date: after one year
Name: _ga
Value: GA1.2.1522249635.1578401280112893550-7
Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiry date: after 2 years
Name: _gcl_au
Value: 1.1.770887836.1578401279112893550-3
Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
Expiry date: after 3 months
Name: _fbp
Value: fb.1.1578401280585.310434968
Purpose: This is a Facebook cookie. This cookie is used to display advertisements or advertising products from Facebook or other advertisers.
Expiry date: after 3 months
Vimeo uses this data, among other things, to improve its own service, to communicate with you and to implement its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.
How long and where is the data stored?
Vimeo is headquartered in White Plains in the state of New York (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored by Vimeo until the company no longer has a commercial reason for storing it. The data is then deleted or anonymized.
How can I delete my data or prevent data storage?
You always have the option of managing cookies in your browser according to your wishes. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies in your browser settings at any time. This works a little differently depending on your browser. Please note that various functions may no longer be fully available after deactivating/deleting cookies. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.
Legal basis
If you have consented to your data being processed and stored by integrated Vimeo elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Vimeo also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Vimeo uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Vimeo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find more information on the standard contractual clauses at Vimeo at https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.
You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy, information on data protection at Vimeo can be found at https://vimeo.com/privacy.
YouTube privacy policy
YouTube Datenschutzerklärung Zusammenfassung 👥 Betroffene: Besucher der Website |
What is YouTube?
We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data will be transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following, we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos are a must. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. The embedded videos also make our website easier to find on the Google search engine. Even if we place ads via Google Ads, Google can - thanks to the data collected - only show these ads to people who are interested in our offers.
What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, the sharing of content via social media or adding to your favorites on YouTube.
If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.
In the following list, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y112893550-1
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after end of session
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).
Expiry date: after 8 months
Other cookies that are set when you are logged in to your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7112893550-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: This cookie isused to store information about your login data.
Expiry date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiry date: after 2 years
Name: SID
Value: oQfNKjAsI112893550-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.
Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time. Some data (such as elements from "My activity", photos or documents, products) that are stored in your Google account remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.
How can I delete my data or prevent data storage?
In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.
Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on which browser you use, this works in different ways. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.
Legal basis
If you have consented to your data being processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
YouTube also processes your data in the USA, among other places. YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
As YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to find out more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.
YouTube Subscribe Button Privacy Policy
We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters against a red background and the white "Play symbol" to the left of it. However, the button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website without having to go to the YouTube website. We want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process your data as a result.
If you see a built-in subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:
Name: YSC
Value: b9-CV6ojI5112893550Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after end of session
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 11289355095Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).
Expiry date: after 8 months
Note: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. For example, YouTube receives information about how long you surf on our site, which browser type you use, which screen resolution you prefer or which actions you perform.
YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).
YouTube IFrame Player Privacy Policy
We also use the YouTube IFrame Player to embed videos on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places. YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
You can find out more about the data that is processed through the use of the YouTube IFrame Player in the privacy policy at https://policies.google.com/privacy?hl=de.
YouTube video widget privacy policy
We also use the YouTube video widget on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places. YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
You can find out more about the data that is processed through the use of the YouTube video widget in the privacy policy at https://policies.google.com/privacy?hl=de.
Explanation of terms used
We always endeavor to write our privacy policy as clearly and comprehensibly as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also quote the GDPR texts here and add our own explanations if necessary.
Processor
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;
Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to controllers, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. In addition to service providers such as tax consultants, processors can therefore also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
Consent
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
"Consent" of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;
Explanation: As a rule, websites obtain such consent via a cookie consent tool. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing. In most cases, you can also make individual settings and decide for yourself which data processing you allow and which you do not. If you do not give your consent, your personal data may not be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.
Personal data
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
"personal data"
any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
Explanation: Personal data is therefore all data that can identify you as a person. This is usually data such as:
- Name
- Address
- E-mail address
- Postal address
- Phone number
- Date of birth
- Identification numbers such as social security number, tax identification number, identity card number or matriculation number
- Bank data such as account number, credit information, account balances and much more.
According to the European Court of Justice (ECJ), your IP address is also considered personal data. IT experts can use your IP address to determine at least the approximate location of your device and, subsequently, you as the owner of the connection. Therefore, the storage of an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called "special categories" of personal data, which are also particularly worthy of protection. These include
- racial and ethnic origin
- political opinions
- religious or ideological convictions
- trade union membership
- genetic data such as data taken from blood or saliva samples
- biometric data (i.e. information on mental, physical or behavioral characteristics that can identify a person).
Health data - Data on sexual orientation or sexual life
Profiling
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements;
Explanation: Profiling involves collecting various pieces of information about a person in order to find out more about them. In the web sector, profiling is often used for advertising purposes or for credit checks. For example, web and advertising analysis programs collect data about your behavior and interests on a website. This results in a special user profile that can be used to target advertising to a specific target group.
Person responsible
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
"controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;
Explanation: In our case, we are responsible for the processing of your personal data and are therefore the "controller". If we pass on collected data to other service providers for processing, they are "processors". An "order processing contract (AVV)" must be signed for this.
Processing
Definition according to Article 4 of the GDPR
For the purposes of this Regulation:
"processing"
any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
Note: When we refer to processing in our privacy policy, we mean any kind of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.
All texts are protected by copyright.